In this adventurous new campaign for the Ginger Grouse product launch, we embark on a trip with a familiar galliform as he makes his way through a boozy worm-hole into a metaverse of sparkling liquid-crystal tastescapes. As an integral part of the UK product launch, our TV spot and print ads established the look for the Ginger Grouse character, a svelter, hipper cousin of Gilbert, the Famous Grouse.
Ginger Grouse A Taste Adventure
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Stills (11)
Boards (18)
Development
Credits
Directed by:
BUCK
Executive Creative Director:
Orion Tait
Executive Producer:
Anne Skopas
Associate Creative Director:
Ben Langsfeld
Producer:
Kevin Hall
Art Director:
Fede Reano
Designers:
Ben Langsfeld
Morgan Schweitzer
Laura Alejo
Yker Moreno
Daniel Oeffinger
Kenesha Sneed
CG Supervisor:
Ryan O’Phelan
Modeling:
Arvid Volz
Rigging:
Lee Wolland
CG Animation:
Ryan O’Phelan
Trentity DeWitt
Character Animation:
William Trebutien
Cel:
Fede Reano
Jake Armstrong
Sebastien Iglesias
Emmanuelle Leleu
Stieg Retlin
Compositor:
Fede Reano
AGENCY
Creative Directors:
Tim Vance
Paul Knott
Agency Producer:
Paul Goodwin
Audio:
“Tastescapes” by Si Begg
