In this integrated campaign for General Mills, we partnered with Saatchi & Saatchi to develop a whole new world full of original characters, all made of Fruitsnacks. Creating four launch spots, and content for Fruitsnackia.com, the campaign features the antics of three young trouble-makers, Larry, Linus, and Lloyd (Gusher, Fruit by the Foot, and Fruit Rollup respectively).
Fruit Snacks Gush Doctor
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Stills
Credits
Directed by:
BUCK
Executive Creative Director:
Orion Tait
Executive Producer:
Anne Skopas
Creative Director:
Thomas Schmid
Senior Producer:
Kitty Dillard
Associate Producer:
Billy Mack
Production Coordinator:
Ann Seymour
Lead Concept Art/Character Design:
Thomas Schmid
Concept Art:
Justin Fines
Mike Lee
Thomas Schmid
Adrian Sonni
William Trebutien
Design:
Laura Alejo
Jon Gorman
Stephen Kelleher
Ben Langsfeld
Storyboards:
Jerod Chirico
Thomas Schmid
William Trebutien
Animatics:
Harry Teitleman
William Trebutien
CG Supervisor:
Ryan O’Phelan
3D Modeling/Layout:
Dan Fine
Brice Linane
Rafael Mayrhofer
Ryan O’Phelan
Arvid Volz
Brett Wharton
Rigging:
Chris Hertwig
Vadim Kiyaev
Brice Linane
Rafael Mayrhofer
Ryan O’Phelan
Arvid Volz
Animation Director:
William Trebutien
3D Character Animation:
Jordan Blit
Chad Colby
Roman Kobryn
Brice Linane
Ryan O’Phelan
Cesar Tafoya
Arvid Volz
William Trebutien
3D Animation:
Pete Hamilton
Chris Hertwig
Brice Linane
Rafael Mayrhofer
Ryan O’Phelan
Arvid Volz
Lead 3D Lighting/Shading:
Michael Lampe
3D Lighting/Shading:
Helen Choi
Brice Linane
Alex Scollay
Composite:
Daniel Oeffinger
Ryan O’Phelan
Conrad Ostwald
Fede Reano
Matte Painting:
Tim Matney
Colorist:
Seth Ricart
Music & Sound Design:
Antfood
Recording & Audio Production:
Antfood
