Fruit Snacks Gush Doctor

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In this integrated campaign for General Mills, we partnered with Saatchi & Saatchi to develop a whole new world full of original characters, all made of Fruitsnacks. Creating four launch spots, and content for Fruitsnackia.com, the campaign features the antics of three young trouble-makers, Larry, Linus, and Lloyd (Gusher, Fruit by the Foot, and Fruit Rollup respectively).

Credits

Directed by:

BUCK

Executive Creative Director:

Orion Tait

Executive Producer:

Anne Skopas

Creative Director:

Thomas Schmid

Senior Producer:

Kitty Dillard

Associate Producer:

Billy Mack

Production Coordinator:

Ann Seymour

Lead Concept Art/Character Design:

Thomas Schmid

Concept Art:

Justin Fines
Mike Lee
Thomas Schmid
Adrian Sonni
William Trebutien

Design:

Laura Alejo
Jon Gorman
Stephen Kelleher
Ben Langsfeld

Storyboards:

Jerod Chirico
Thomas Schmid
William Trebutien

Animatics:

Harry Teitleman
William Trebutien

CG Supervisor:

Ryan O’Phelan

3D Modeling/Layout:

Dan Fine
Brice Linane
Rafael Mayrhofer
Ryan O’Phelan
Arvid Volz
Brett Wharton

Rigging:

Chris Hertwig
Vadim Kiyaev
Brice Linane
Rafael Mayrhofer
Ryan O’Phelan
Arvid Volz

Animation Director:

William Trebutien

3D Character Animation:

Jordan Blit
Chad Colby
Roman Kobryn
Brice Linane
Ryan O’Phelan
Cesar Tafoya
Arvid Volz
William Trebutien

3D Animation:

Pete Hamilton
Chris Hertwig
Brice Linane
Rafael Mayrhofer
Ryan O’Phelan
Arvid Volz

Lead 3D Lighting/Shading:

Michael Lampe

3D Lighting/Shading:

Helen Choi
Brice Linane
Alex Scollay

Composite:

Daniel Oeffinger
Ryan O’Phelan
Conrad Ostwald
Fede Reano

Matte Painting:

Tim Matney

Colorist:

Seth Ricart

Music & Sound Design:

Antfood

Recording & Audio Production:

Antfood