In this integrated campaign for General Mills, we partnered with Saatchi & Saatchi to develop a whole new world full of original characters, all made of Fruitsnacks. Creating four launch spots, and content for Fruitsnackia.com, the campaign features the antics of three young trouble-makers, Larry, Linus, and Lloyd (Gusher, Fruit by the Foot, and Fruit Rollup respectively).
Fruit Snacks Gushquito
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Stills
Credits
Directed by:
BUCK
Executive Creative Director:
Orion Tait
Executive Producer:
Anne Skopas
Creative Director:
Thomas Schmid
Senior Producer:
Kitty Dillard
Production Coordinator:
Ann Seymour
Lead Concept Art/Character Design:
Thomas Schmid
Concept Art:
Mike Lee
Emmanuelle Leleu
Storyboards:
Thomas Schmid
William Trebutien
Animatics:
William Trebutien
CG Supervisor:
Ryan O’Phelan
3D Modeling/Layout:
Dan Fine
Emmanuelle Leleu
Brice Linane
Ryan O’Phelan
David Soto
Arvid Volz
Rigging:
Ryan O’Phelan
Animation Director:
William Trebutien
3D Character Animation:
Chad Colby
Roman Kobryn
Emmanuelle Leleu
William Trebutien
3D Animation:
Trentity DeWitt
Emmanuelle Leleu
Ryan O’Phelan
Sébastien Iglesias
3D Lighting/Shading:
Michael Lampe
Ylli Orana
Composite:
Daniel Oeffinger
Colorist:
Seth Ricart
Music & Sound Design:
Antfood
Recording & Audio Production:
Antfood
