Fruit Snacks Gushquito

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In this integrated campaign for General Mills, we partnered with Saatchi & Saatchi to develop a whole new world full of original characters, all made of Fruitsnacks. Creating four launch spots, and content for Fruitsnackia.com, the campaign features the antics of three young trouble-makers, Larry, Linus, and Lloyd (Gusher, Fruit by the Foot, and Fruit Rollup respectively).

Credits

Directed by:

BUCK

Executive Creative Director:

Orion Tait

Executive Producer:

Anne Skopas

Creative Director:

Thomas Schmid

Senior Producer:

Kitty Dillard

Production Coordinator:

Ann Seymour

Lead Concept Art/Character Design:

Thomas Schmid

Concept Art:

Mike Lee
Emmanuelle Leleu

Storyboards:

Thomas Schmid
William Trebutien

Animatics:

William Trebutien

CG Supervisor:

Ryan O’Phelan

3D Modeling/Layout:

Dan Fine
Emmanuelle Leleu
Brice Linane
Ryan O’Phelan
David Soto
Arvid Volz

Rigging:

Ryan O’Phelan

Animation Director:

William Trebutien

3D Character Animation:

Chad Colby
Roman Kobryn
Emmanuelle Leleu
William Trebutien

3D Animation:

Trentity DeWitt
Emmanuelle Leleu
Ryan O’Phelan
Sébastien Iglesias

3D Lighting/Shading:

Michael Lampe
Ylli Orana

Composite:

Daniel Oeffinger

Colorist:

Seth Ricart

Music & Sound Design:

Antfood

Recording & Audio Production:

Antfood