McDonald's Mouthopia

In this campaign for McDonald’s, we teamed up with Translation to explore the possibility that someone had unearthed some BiG Mac commercials from the 70’s and 80’s that never aired. For this unusual campaign, we have crafted a series of short tributes to the cinematic language of this bygone era, each spot starring our hero “Big Mac” burger and tasking the viewer to think with their mouth.  Pulling inspiration from John Carpenter galactic oddities, to Ray Harryhausen creatures, to Italian erotica, this campaign is a true adventure into our pop past.