Sherwin-Williams Paint Chips

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Arugula. Kiwi, Gusto Gold, Laudible Lime, Leap Frog, Cardinal Red. With Sherwin Williams swatches as our muse and medium, we were asked by our friends at McKinney to explore a world made of color, literally. The first in a multi-spot campaign, “paint chips” introduces viewers to this clever concept, taking us on an unexpected, variegated journey.

Credits

Directed By:

BUCK

Creative Director:

Orion Tait

Executive Producer:

Kate Treacy

Producer:

Kevin Hall

Lead Art Director:

Ben Langsfeld

Art Director:

Joshua Harvey

Design:

Ben Langsfeld
Joshua Harvey

Storyboards:

Pete McDonald

CG Supervisor:

Joshua Harvey

3D Modeling:

Arvid Volz
David Soto

3D Animation:

Joshua Harvey
Pete Hamilton
Chris Hendryx
Arvid Volz

3D Character Animation:

Jordan Blit

3D Rigging:

Lee Wolland

3D Lighting/Shading:

Kevin Couture
Lars Holmgren
Chris Hendryx
Hanwei Wu

Composite:

Daniel Oeffinger
Conrad Ostwald
Joshua Harvey

Additional Design:

Jon Gorman

Color Grade:

COMPANY 3

Colorist:

Tim Masick

Agency:

MCKINNEY